Schützen was entering a competitive market of car and bike cleaning supplies. They approached us to position them as strong, masculine, and clean image.
What we did
We were involved in not only the logo design but also the designing of the bottle, along with the label design.
The labels were designed to keep the focus on the application of the individual product while still maintaining the overall brand image.
We also provided Schützen with brand guidelines for them to adhere to for all their future print and digital designs.
We conceptualised the shape and form of the bottle and worked closely with the client and the bottle manufacturers until the bottle's final output was perfected.”