Itara (see website) specializes in unique, sustainable, handcrafted jewellery made with Lab Grown diamonds. They approached Bokaap Design to create an e-commerce website. The website would need to educate the consumers on lab-grown diamonds, showcase the beauty and craftsmanship of its jewellery pieces and provide a smooth and secure shopping experience for its customers.
After initial conversations to define the features and scalability of the website, it was decided to proceed with a custom-designed and developed e-commerce website. With a custom e-commerce website, you have complete control over the design and functionality of the website. You can add or remove features and functionalities based on your business needs and change the design and layout per your brand requirements.
We met with the client during the discovery phase to understand their needs and preferences. We discussed the client's business goals, target audience, brand identity, and the functionality they require in their e-commerce website. We also conducted a competitive analysis to evaluate the features and design elements of similar jewellery e-commerce websites.
Front-End and Back-end Design
We began the design phase based on the findings from the discovery phase. We created a sitemap and wireframes that mapped out the website's structure and functionality. This is a highly collaborative and iterative process to ensure the user journey for every persona has been accounted for.
We then moved on to the visual design for the customer-facing website, creating a mood board to define the website's look and feel. Once that was finalized, we created a design system that would become the framework for the entire website.
Because this was a custom platform, we also worked on the user experience and interface design for the admin panel to ensure they could update products seamlessly.
A successful e-commerce website requires a user-friendly design, functionality that meets the user's needs, a quick and easy checkout process, and secure payment options.
Front-end and Back-end Development
After the design was approved, we began the PHP - CI framework development phase. The database was constructed to accommodate the client’s product categories and requirements while ensuring all the security measures are in place for data privacy. We also built a feature for dynamic pricing based on the country/currency selected.
We optimized the website for speed and performance for better user experience, improved search engine rankings, and higher conversion rates.
A successful e-commerce website requires a user-friendly design, functionality that meets the user's needs, a quick and easy checkout process, and secure payment options.”
-Bokaap Design Team