We were approached to design the packaging for the protein cookie, and through this process, the client also trusted us to redesign their existing protein bread packaging. Since then, we have been working with them on launching all their new products.
What we did
Because this was a new concept in the space of protein products, communicating the protein content and nutritional value in each of their products was the main focus of the design. While, the ingredients are key, we also were mindful that the product packaging does not position them as post work out protein. Hence the visual language was constructed to position The Health Factory as everyday consumption snacks for everyone.
There is always a challenge to put on paper, the mind of a brand, but you won't face that from designaren. They are our go-to team for packaging and anything design. I’ve always received an excellent and prompt response from Niraali and her team. They deliver on time and are very very friendly.”
-Vinay Maheshwari, Founder