The brief was to position Snacked as a fun alternative to healthy snacking.
We were asked to design the logo and create the UX/UI for snacked’s unique platform. During this process, we also got the opportunity to design the packaging for their range of trail mixes.
“Snacking like a squirrel” was the inspiration for our logo with 'fun' and 'approachable' being our key attributes to be used across all our design.
The website and packaging needed to come across as artisanal yet not homegrown. We delivered the packaging design with a graphic + typographical treatment to product names with a visual that represented the key ingredients in the trail mixes.