InnoVital Systems, headquartered in Beltsville, Maryland, focuses on developing solutions for critical needs in defense and health care.
The new brand identity for InnoVital Systems needed to align with its core values, connect emotionally with its audience, and be recognizable. Therefore, we conceptualized a minimalistic and modern identity, with a colour palette capturing Trust and Intelligence projecting them as innovators in the Advanced Technology space.
The website showcases its solutions upfront through a clean, user-friendly design. The design strategy was not to use any imagery, stock or otherwise, and to build trust through content. The design delivers the information to the users without unnecessary elements - thus aligning with their simple and innovative products for critical care.”