CRISTA is run by a fourth-generation spices expert. Since 1981, they have been setting the benchmark for quality and purity in the world of spices. Tradition, authenticity, purity, and freshness are all the brand's key USPs.
Through a series of interactions, we evaluated CRISTA, their goals, and their personality. We then conducted secondary research to understand the competition. We used this data to define their voice as well as the identity, both verbal and visual.
'Premium' was the key brand attribute that was carried forward in the product photoshoot as well as the final design of the packaging.”